In some Latin American countries Valentine's Day is known as "Día del Amor y la Amistad" (Day of Love and Friendship). For example

Colombia, Mexico, Costa Rica, Ecuador, and Puerto Rico, as well as others. It is also common to see people perform "acts of appreciation" for their friends.

In Guatemala it is known as the "Día del Cariño" (Affection Day).

In Brazil, the Dia dos Namorados ( "Lovers' Day", or "Boyfriends'/Girlfriends' Day") is celebrated on June 12, probably because it is the day before Saint Anthony's day, known there as the marriage saint, when traditionally many single women perform popular rituals, called simpatias, in order to find a good husband or boyfriend.

Couples exchange gifts, chocolates, cards and flower bouquets.The February 14's Valentine's Day is not celebrated at all.

In most of Latin America the Día del amor y la amistad and the Amigo secreto (Day of Love and Friendship or "Secret friend") are quite popular and usually celebrated together on the 14 of February (one exception is Colombia, where it is celebrated every third Saturday of September). : )